From concept through distribution, I managed every stage of development. Refining the editorial vision, coordinating the open call for pitches, leading pitch review to narrow down the selection, managing content creation and editing, coordinating design, production, printing and mailing. In tandem, I oversaw the marketing campaign that supported the release, including producing photoshoots, managing asset creation, and coordinating multi-channel distribution.
To bring the theme to life, we ran a giveaway for a stay at Troutbeck, a stunning property in upstate New York, and distributed copies of the Almanac at curated collaborating spots throughout the Lower East Side as a physical activation.
I also produced our launch party, managing every detail from vendor coordination, activation, pop up passport photo station, guest experience, menu development, F&B and more to ensure a cohesive and elevated rollout and celebration.