From concept through distribution, I managed every stage of development again. Refining the editorial vision, managing content creation and editing, and coordinating design, production, and printing. In tandem, I oversaw the marketing campaign that supported the release, including producing photoshoots, managing asset creation, and coordinating multi-channel distribution.
To bring the theme to life, we ran a giveaway for a stay at Troutbeck, a stunning property in upstate New York, and placed copies of the Almanac at curated spots throughout the Lower East Side as a physical activation.
I also produced our launch party once again, managing every detail from vendor coordination, activation, pop up passport photo station, guest experience, menu development, F&B and more to ensure a cohesive and elevated rollout and celebration.