In this edition, my role expanded to encompass editorial development of the content, full marketing campaign creative production and direction, and the ralization of the launch event - all three developed simultaneously and requiring the same level of precision and intentionality.
In the publication side, I refined the editorial direction, coordinated contributors, and oversaw content creation, editing, and design from first draft to final press-ready file. On the production side, I managed vendor relationships, timelines, and budget, and personally oversaw the collection of over 1,000 mailing addresses to ensure distribution reached exactly where it needed to go.
For the marketing campaign, which was built alongside the publication itself, I worked closely with design and strategy in the development of a more ambitious photo and video rollout than either previous volumes had seen. I led from initial concept development, research and moodboarding through briefing, production, post-production, and multi-channel rollout. I produced all visual assets (photos, videos, interviews, and more) to extend the Almanac's reach and deepen its presence well beyond the printed page.
The launch brought it all together. An exclusive evening aboard a private sailboat at golden hour. The Manhattan skyline receding behind us, passed hors d'oeuvres, a select list of VIP guests, and the kind of atmosphere that only exists when every detail has been decided with care. I managed all contracting, vendor negotiation, outreach strategy, and RSVP coordination from start to finish. The result was an event that left a mark and echoed the publication it aimed to celebrate.