Once the details were aligned I was responsible for liasing between the teams, gathering specs and requirements and working with the design team and our CEO to generate multiple ideas that maximized our impact and got a story accross while also following the guidelines. It was a process of less than a month between agreement signed and paint hitting the wall.
During this process I also worked on developing a social plan and advocating to hire a videographer to help us capture the content of such a big moment. I oversaw contractor negotiation, creative briefing, vision alignment, shoot scheduling, day of production, asset delivery and management, and led rounds of feedback until the content went live.