This one started as a cold reach-out. Over a year before the mural existed, I initiated a conversation with Colossal Media to explore a potential partnership, a trade, a collaboration, some way to bring our teams into proximity. The timing wasn't right then. But the relationship was planted, and when the moment came, we were already in the room.
When the partnership was confirmed, I moved fast. In less than a month from signed agreement to paint hitting the wall, I liaised between both teams, gathered specifications, and worked closely with our design team and CEO to develop concepts that would maximize visual impact, carry a clear narrative, and operate within Colossal's production guidelines. The creative process was iterative and compressed, and all the more satisfying for it.
In parallel, I built out the content strategy for the moment: advocating for contracting a videographer, briefing the creative vision, scheduling the shoot, managing day-of production, and overseeing asset delivery through multiple rounds of feedback until the final content was live. A mural of this scale deserved to be documented with the same care that went into designing it.
The result was Fohr's first-ever large-format OOH campaign marking a new chapter in our brand's public presence.