Fohrtini - Holiday Gift 2024Project Manager and Producer12–01–2024
As the Project Manager and Producer for Fohr’s 2024 holiday gifting campaign, I led the concept-to-delivery execution of the Fohrtini—a custom-made, Fohr-branded bottled martini sent to hundreds of clients, creators, and partners as a bold, memorable end-of-year gesture. Designed to break through the noise of typical corporate gifting, this highly bespoke project demanded precision, creativity, and seamless coordination across creative, logistical, and operational channels.

From sourcing the perfect glass bottle to engineering a fully custom box that protected it, overseeing label design and production (down to the exact tiying technique), and managing safe and timely assembly, packaging, and shipping logistics nationwide—I owned every aspect of the process. 

I built and managed a comprehensive production timeline, tracked budgets, sourced and negotiated with a range of vendors, coordinated fulfilling logistics and coordinate the internal creative campaign to ensure the final product was as delightful to receive as it was to see it online.

This gift not only reinforced Fohr’s elevated brand identity but also served as a tactile expression of creativity, thoughtfulness, and taste at scale.



 End-to-end product development and creative execution
Vendor sourcing, negotiation, and management
 Timeline, budget, and production workflow oversight
Cross-functional coordination between creative, ops, and marketing
Distribution and fulfillment coordination (address collection, compliance, tracking, and reporting).


©2025lumaguarconi@gmail.comBrooklyn, NYC