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Luma Guarçoni Louzada





Fohrtini - Holiday Gift 2024Creative Project Manager + Producer12–01–2024
As the Project Manager and Producer for Fohr’s 2024 holiday gifting campaign, I led the concept-to-delivery execution of the Fohrtini; a custom-made, Fohr-branded bottled martini sent to hundreds of clients, creators, and partners as a memorable end-of-year gesture. It was designed to break through the noise of typical corporate gifting; it is a highly bespoke project that demands precision, creativity, and seamless coordination across creative, logistical, and operational channels.

I was responsible for liasing between the design team and our CEO, sourcing all of the materials, overseeing label design and production (down to the exact tiying technique), and managing safe and timely assembly, packaging, and shipping logistics nationwide.

I built and managed a comprehensive production timeline, tracked budgets, sourced and negotiated with a range of vendors, coordinated fulfilling logistics and the internal creative campaign to ensure the final product was as delightful to receive as it was to see it online.




End-to-end product development and creative execution
Vendor sourcing, negotiation, and management
Timeline, budget, and production workflow oversight
Cross-functional coordination between creative, ops, and marketing
Distribution and fulfillment coordination

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