The creative vision came with new logistical complexity. For this edition I led the concept-to-delivery execution of the project, which included doing extensive vendor research and negotiation, troubleshooting the design, staff resourcing, budget develoment and implementation, timeline develoment, liasing between teams to gather addresses, assembling a production process and timeline, hiring an assembly team, overseeing packaging, handling and distribution as well as coordinating the photo campaign and more.
By the time production closed, every element had landed: the tin, the crate, the label design, the fulfillment logistics. I managed the full creative production alongside every operational detail and brought the project in 15% under budget. It was the cleanest production process of any holiday gift to date: fewer corrections, tighter coordination, and a final product that required no compromises.