Fohr ConferenceCreative Producer
Fohr had never done a conference before. There was no precedent to follow, no internal template to inherit. What existed was a vision: a half-day of rapid-fire programming that would bring together nearly 100 clients and industry leaders, spotlight some of our most innovative best-in-class work, and establish Fohr as a genuine convener in this space - and all this on the day of our biggest event of the year, our Black Tie. My job was to make that vision real.

I managed every layer of production from pre-production through run-of-show: timeline development, budget management, vendor sourcing, and continuous cross-functional coordination with marketing, creative, and leadership. On the creative side, I led production of all assets before, during, and after the event. I oversaw the production from print and digital collateral and branded on-site installations, right through to social content developed in the weeks following - with full management of feedback rounds and approvals. I also handled RSVP tracking, internal communications, and a series of intentional attendee touchpoints designed to make the experience feel considered at every moment.

The conference landed as a milestone, we presented ten short segments, with some of our biggest clients as guests, to a room full of engaged and eager leaders in the industry. This positioned Fohr as leaders in the space and trusted partners.  

End-to-end conference production and run-of-show management
Multi-format creative asset production (print, digital, on-site, social)
Cross-functional stakeholder coordination and internal communications
Attendee experience design and RSVP management
Budget oversight, timeline develoment and vendor management for a first-of-its-kind initiative
©2026lumaguarconi@gmail.comBrooklyn, NYC