The campaign began with a photoshoot I produced from scratch: sourcing props, coordinating day-of assistance, managing asset delivery and post-production. From there, I led a city-wide OOH wild postings rollout in the weeks leading up to the event while also coordinating content capture during instal to build out a library of promotional assets in real time.
The starting point of the influencer activation was a physical invitation I conceived, sourced, assembled and distributed: a custom-engraved key and key tag inside a customized luxury box, sent to over 100 influencers with cryptic instructions pointing to a secret location. In that location was an activation I oversaw from planning and install until execution and reporting: managing the experiential design of the space, coordinating stock from more than 20 brand partners, monitoring security footage for content capture, and tracking organic social output as it rolled in. Over three days, dozens of influencers unlocked lockers stocked with over $1,200 in curated product each. In total: more than $50,000 in distributed product, 100+ pieces of organic content, nearly 7 million in reach and over 120,000 engagements.
Twenty-four hours after the activation closed, the same venue reopened as an immersive presentation space for the client-facing launch event - the clients had also received mysterious keys but with slightly different invitation. Over 200 attendees - including brand partners, clients, prospects and industry guests - experienced the new Fohr App for the first time before the evening opened into a full celebration of this milestone. I managed the complete venue transformation and all event logistics between the two activations.
From producing the campaign photoshoot and all supporting marketing materials, to sourcing and assembling every key, lock, and engraved detail inside each luxury box, to coordinating thousands of dollars in gifted products, to running a city-wide OOH rollout and executing three distinct events in three days - an experiential and immersive influencer activation, a 200+ client presentation and closing it off with a party - I held every thread of this project simultaneously. Timelines, budgets, vendor relationships, and strategic alignment across all three initiatives were mine from first concept to final recap. The result was the most complex, highest-impact campaign Fohr had ever produced solidifying it as a milestone moment in the company’s history.