I produced the photoshoot to create launch visuals, coordinated an OOH wild postings campaign, and managed the production and distribution of invitations—including sourcing and producing custom-engraved keys and luxury boxes sent to over 100 influencers and 150+ clients. I also oversaw the installation and execution of the activation, produced the launch event and afterparty, and ensured every detail was executed to plan.
The exclusive influencer activation began with custom high-end boxes sent to 100+ NYC influencers, each containing an engraved key and instructions to a secret location. Over the course of three days, invitees unlocked lockers filled with over $1,200 in curated product. In total, we distributed more than $50K in products from 10+ brand partners, generating 100+ pieces of organic content, nearly 7 million in reach, and over 100K engagements.
Simultaneously, we sent custom keys to 150+ clients for a private launch event held the day after the activation concluded. The same venue was transformed into an immersive presentation space for over 200 attendees.
From producing the photoshoot to sourcing every key, lock, and engraving detail, and coordinating OOH campaigns to executing the event itself, I led logistics, production, and strategic alignment to bring this vision to life—solidifying it as a milestone moment in the company’s history.