Fohr App Relaunch Creative Project Manager + Event Producer02–20–2025
The 2025 App Relaunch was Fohr’s most complex marketing campaign to date, our first ever large-scale activation and also Fohr’s largest client-facing event ever. I single handedly produced all three initiatives and oversaw all aspects from concepting to execution ensuring a seamless experience for both client and influencer audiences.

I produced the campaign photoshoot from sourcing props and day of assistance to assets coordination and post production. I was then responsible for running the OOH wild postings campaign leading up to the event and coordinating content capture during install to create assets for promotion.

I also managed the production and distribution of physical invitations, including sourcing, producing and assembling custom-engraved keys and key tags inside luxury customized boxes that were sent to over 100 influencers and 150 clients. The influencer keys had instructions to a secret location which was an activation  I oversaw from installation to reporting. I managed materials and tech research and sourcing, doing the experiential design to transform the space, coordinating stock with over 20 brand partners, tracking security footage for content and to confirm attendees,  tracking socials to see organic content generated, and more. 

Over the course of three days, dozens of influencers unlocked lockers filled with over $1,200 in curated product. In total, we distributed more than $50K in products from 20+ brand partners, generating 100+ pieces of organic content, nearly 7 million in reach, and over 120K engagements.

The client keys in the other hand, invited our brands to a private launch event held the day after the activation concluded. In 24 hours the same venue was transformed into an immersive presentation space for over 200 attendees. The presentation was followed by an party to celebrate theofficial launch of the new Fohr App.

From producing the photoshoot to sourcing every key, lock, and engraving detail, coordinating OOH campaigns to executing the event itself, I led logistics, production, and strategic alignment to bring this vision to life, solidifying it as a milestone moment in the company’s history.



Large-scale event production
 Experiential marketing and activation execution
OOH marketing coordination
End-to-end logistics management including timeline development, budget management, vendor sourcing, reporting and more.

©2025lumaguarconi@gmail.comBrooklyn, NYC