I partnered with our Customer Success and Executive teams to identify the most relevant topics, gathered insights and resources from internal experts, and translated them into compelling, digestible scripts. From there, I cast internal talent, coordinated filming schedules, and oversaw production in close collaboration with our external director and in-house design teams.
After leading pre-production and shoot day, I managed multiple rounds of post-production feedback with the editor and director ensuring factual accuracy, consistent tone, and strong brand alignment throughout. I also handled timelines, budgets, production calendars, asset delivery, and the digital publishing strategy to ensure a seamless and effective rollout.
In the end this creative and interdepartmental initiative produced 10 videos, each 5–8 minutes long, featuring captivating visuals, clear messaging, and valuable information that our clients can reference anytime to deepen their knowledge in this industry and improve their own work and campaigns.
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