Influence Deficit Disorder Mural
Creative Producer07–23–2025

Fohr’s first ever large OOH initiative came from a conversation I started over a year ago. At the time I reached out for an initial introduction to Colossal Media to explore a potential partnership, trade and ways our teams could colaborate. The conversation reemerged a year later and that’s when we locked this campaign.

Once the details were aligned I was responsible for liasing between the teams, gathering specs and requirements and working with the design team and our CEO to generate multiple ideas that maximized our impact and got a story accross while also following the guidelines. It was a process of less than a month between agreement signed and paint hitting the wall. 

During this process I also worked on developing a social plan and advocating to hire a videographer to help us capture the content of such a big moment. I oversaw contractor negotiation, creative briefing, vision alignment, shoot scheduling, day of production, asset delivery and management, and led rounds of feedback until the content went live. 




Shoot planning and production
Large format OOH campaign
Quick and effective development process
Creative briefing and content review





Fohr ConferenceCreative Producer05–08–2025
For Fohr’s first-ever conference, I led the end-to-end production, planning, and execution of our largest initiative of the quarter. Designed as a milestone moment, the event brought together 80+ clients and industry leaders for a half-day of rapid-fire programming featuring 10 segments with clients, internal leaders, and industry experts and spotlighted some of our most innovative, best-in-class work.

I managed every detail from pre-production through run-of-show, including timeline development, budget management, vendor sourcing, and cross-functional coordination with marketing, creative, and leadership teams. I also led the production of all creative assets before and after the event; from print and digital collateral, branded on-site elements and installations before and during the event to the creation of social assets from concept to delivery, managing feedback and approvals after the event .

Additionally, I tracked RSVPs, handled internal communications and guest outreach, and curated a series of thoughtful attendee experiences through out the Conference.




Large-scale production
Experiential marketing strategy
End-to-end logistics + vendor management
Budgeting, timelines, and stakeholder communications

Fohr App Relaunch Creative Project Manager + Event Producer02–20–2025
The 2025 App Relaunch was Fohr’s most complex marketing campaign to date, our first ever large-scale activation and also Fohr’s largest client-facing event ever. I single handedly produced all three initiatives and oversaw all aspects from concepting to execution ensuring a seamless experience for both client and influencer audiences.

I produced the campaign photoshoot from sourcing props and day of assistance to assets coordination and post production. I was then responsible for running the OOH wild postings campaign leading up to the event and coordinating content capture during install to create assets for promotion.

I also managed the production and distribution of physical invitations, including sourcing, producing and assembling custom-engraved keys and key tags inside luxury customized boxes that were sent to over 100 influencers and 150 clients. The influencer keys had instructions to a secret location which was an activation  I oversaw from installation to reporting. I managed materials and tech research and sourcing, doing the experiential design to transform the space, coordinating stock with over 20 brand partners, tracking security footage for content and to confirm attendees,  tracking socials to see organic content generated, and more. 

Over the course of three days, dozens of influencers unlocked lockers filled with over $1,200 in curated product. In total, we distributed more than $50K in products from 20+ brand partners, generating 100+ pieces of organic content, nearly 7 million in reach, and over 120K engagements.

The client keys in the other hand, invited our brands to a private launch event held the day after the activation concluded. In 24 hours the same venue was transformed into an immersive presentation space for over 200 attendees. The presentation was followed by an party to celebrate theofficial launch of the new Fohr App.

From producing the photoshoot to sourcing every key, lock, and engraving detail, coordinating OOH campaigns to executing the event itself, I led logistics, production, and strategic alignment to bring this vision to life, solidifying it as a milestone moment in the company’s history.



Large-scale event production
 Experiential marketing and activation execution
OOH marketing coordination
End-to-end logistics management including timeline development, budget management, vendor sourcing, reporting and more.

Fohrtini - Holiday Gift 2024Creative Project Manager + Producer12–01–2024
As the Project Manager and Producer for Fohr’s 2024 holiday gifting campaign, I led the concept-to-delivery execution of the Fohrtini; a custom-made, Fohr-branded bottled martini sent to hundreds of clients, creators, and partners as a memorable end-of-year gesture. It was designed to break through the noise of typical corporate gifting; it is a highly bespoke project that demands precision, creativity, and seamless coordination across creative, logistical, and operational channels.

I was responsible for liasing between the design team and our CEO, sourcing all of the materials, overseeing label design and production (down to the exact tiying technique), and managing safe and timely assembly, packaging, and shipping logistics nationwide.

I built and managed a comprehensive production timeline, tracked budgets, sourced and negotiated with a range of vendors, coordinated fulfilling logistics and the internal creative campaign to ensure the final product was as delightful to receive as it was to see it online.




End-to-end product development and creative execution
Vendor sourcing, negotiation, and management
Timeline, budget, and production workflow oversight
Cross-functional coordination between creative, ops, and marketing
Distribution and fulfillment coordination


The Fohr Almanac of Influence - Volume 2Creative Project Manager + Managing Editor09–12–2024
For the second edition of The Fohr Almanac of Influence, I led the evolution of our in-house print publication to have a broader reach and bigger impact. This time reimagined with a new format and a more generous and conceptual theme - Escape. Building on the success of our first edition, this version expanded its scope beyond industry insights to explore how people seek inspiration, rest, and reinvention across both digital and physical landscapes and what that tells us about our deeply online industry.

From concept through distribution, I managed every stage of development. Refining the editorial vision, coordinating the open call for pitches, leading pitch review to narrow down the selection, managing content creation and editing, coordinating design, production, printing and mailing. In tandem, I oversaw the marketing campaign that supported the release, including producing photoshoots, managing asset creation, and coordinating multi-channel distribution.

To bring the theme to life, we ran a giveaway for a stay at Troutbeck, a stunning property in upstate New York, and distributed copies of the Almanac at curated collaborating spots throughout the Lower East Side as a physical activation. 

I also produced our launch party, managing every detail from vendor coordination, activation, pop up passport photo station, guest experience, menu development, F&B and more to ensure a cohesive and elevated rollout and celebration.



End-to-end project management for complex creative initiatives
Vendor sourcing, timeline and budget management
Managing theme alignment, content submissions, creative development

Marketing campaign development and execution
Event planning and marketing experiential brand activations


Education Center
Creative Project Manager + Producer04-24-2024

For this project, I was once again tasked with leading something we had never done before as a company: the creation of an ambitious Education Center: a multi-part, evergreen content hub designed to demystify influencer marketing and share the deep strategic thinking we apply in-house with our clients.

I partnered with our Customer Success and Executive teams to identify the most relevant topics, gathered insights and resources from internal experts, and translated them into compelling, digestible scripts. From there, I cast internal talent, coordinated filming schedules, and oversaw production in close collaboration with our external director and in-house design teams.

After leading pre-production and producing the shoot day, I managed multiple rounds of extremely detailed post-production feedback with the editor and director ensuring factual accuracy, consistent tone, and strong brand alignment throughout. I also handled timelines, budgets, production calendars, asset delivery, and the digital publishing strategy to ensure a seamless and effective rollout.

In the end this creative and interdepartmental initiative produced 10 videos, each 5–8 minutes long, featuring captivating visuals, clear messaging, and valuable information that our clients can reference anytime to deepen their knowledge in this industry and improve their own work and campaigns.

Click here to see full result 



Topic development and selection
Research synthesis and content translation
Scriptwriting and narrative development

Pre and post production for video
Creative direction and brand alignment  
Timeline, budget and asset management

Events
Event Producer2022 - 2025 

Since 2022, I have steadily expanded my role with Fohr’s events and now oversee the full lifecycle of all event. This ranges from external marketing events including our annual black tie, educational influencer focused Fohr U, netwroking event TenFohr (Fohr’s longest standing tradition), Almanac launch parties, large-scale activations, app relaunches, 10-year celebrations, and more. I also oversee our internal gatherings such as holiday parties, happy hours, and team-building sessions and more. I have managed a diverse slate of high-profile experiences designed to build community, drive brand awareness, and create connecting moments for clients, influencers, and our internal team alike.

My responsibilities now span the entire event process: from yearly calendar planning, creative concepting, and venue scouting, to budget management, menu curation, and vendor coordination (catering, bartending, photography, DJ, and much more). I oversee staffing, communications, invitation strategy and language, guest outreach, RSVP tracking, on-site logistics, designed assets, material production, and post-event reporting - ensuring every event delivers maximum impact. 

Since 2024, I have also led Fohr’s Employee Engagement Group, overseeing four key initiatives that strengthen our internal culture and community and our tie to our industry:

- Fohr Good: Creating opportunities for our team to give back and drive positive impact in our local community through volunteering or donating.

- Fohr U: Establishing ourselves as leaders in the industry through knowledge sharing in educational events.

- TenFohr: A tradition since Fohr started which brings together internal and external voices for engaging, unexpected speaker series and storytelling events.

- Fohr Fun: Building team connection through joyful, creative, and social experiences outside of everyday work.



End-to-end event production & logistics
C
ross-functional team leadership and collaboration
Vendor sourcing, budgeting, and contract negotiation
 Strategic communications & guest engagement
Creative activations & post-event analysis

The Fohr Almanac of Influence - Volume 1Project Manager + Managing Editor01–18–2024

As the Project Manager and Managing Editor for Fohr’s first-ever printed publication—The Fohr Almanac of Influence—I led the initiative from initial concept through to final distribution. This end-to-end effort included drafting the project scope, allocating resources, defining cross-functional roles, developing a timeline and budget to overseeing content selection and development, the editing process, and curation of all content.

Simultaneously, I managed the parallel workstreams of production, printing, distribution, and the social launch strategy—ensuring alignment across internal teams and external vendors. The Almanac was an ambitious, multi-dimensional project that required deep collaboration between departments, creative precision, and a strong command of logistics to deliver a publication that reflected the sophistication of our brand and the depth of our industry expertise.

In addition to managing timelines, budgets, creative assets, and approvals, I also led supporting marketing activations and the launch event to amplify its reach and resonance. The result was a visually stunning and strategically impactful artifact that not only positioned Fohr as a thought leader in the space but also set a new internal standard for creative excellence.



 End-to-end project management for complex creative initiatives
 Cross-functional collaboration with design, marketing, and external partners
Budgeting, risk management, and vendor coordination for large-scale projects
Event planning and marketing activations to drive engagement and visibility
Fohrgroni - Holiday Gift 2022Project Manager + Production Coordinator12–05–2022
In celebration of Fohr’s 10-year anniversary and as a nod to our signature cocktail—the negroni—I led the production of our most intricate holiday gift to date: The 10 Year Fohrgroni. As Project Manager and Production Coordinator, I oversaw this multifaceted, custom-made bottled negroni from concept to nationwide delivery where it was sent to hundreds of clients, creators, and partners, ensuring every element reflected the scale and significance of the milestone.

This years holiday gift was a clear step up from previous years simple bottles in boxes, it was a carefully orchestrated experience. Each bottle was hand wrapped in custom-designed newspaper, strategically tied and wax-sealed with our CEO’s insignia. I oversaw the sourcing, label production, assembly process, packaging and distribution.

The project’s complexity demanded fast thinking and creative problem-solving, from replacing an entire batch of inadequate corks at the eleventh hour to coordinating with multiple vendors accross the country.

I managed a web of interdependent timelines and a tightly controlled budget, sourced and negotiated with several suppliers to bring each element to life while coordinating fulfilling logistics and more. 

The result? A gift that captured Fohr’s aesthetic rigor, storytelling ability, and appreciation for the people who helped shape the past decade.



 End-to-end product development and creative execution
Creative problem-solving under tight production constraints
Vendor sourcing, negotiation, and management
 Timeline, budget, and production workflow oversight
Cross-functional coordination between creative, ops, and marketing
Distribution and fulfillment coordination (address collection, compliance, tracking, and reporting).


©2025lumaguarconi@gmail.comBrooklyn, NYC